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What It Truly Takes To Succeed In Business
Here is a secret that may be difficult
for you to believe, so prepare yourself. It is an extremely
important secret that can have a most profound impact
on your small business success, or its failure.
Let's start by asking a simple question...Do
you enjoy sales?
The truth of the matter is that when
many small business owners are asked this question,
they respond with answers like, "No way" or
"I can't stand sales, let someone else do it."
Why is your answer to the above question
so important? No doubt you have seen headlines like
the following, which glorify how easy and simple it
is to succeed in business:
"The Ultimate Lazy Way To Start
Your Own Business"
"Cash In On A Multi-Billion Dollar
Industry In Your Underwear"
"Easily Generate A Lucrative Income
While Sleeping"
We are constantly being bombarded with
these "easy ways" to make a million bucks.
Does success in business actually work this way? Not
in reality! Is it realistic? Not even close!
The bottom line in operating a successful
long-term business comes down to your ability to sell
your product...period. It doesn't get any simpler than
that. You can either sell your own product or resell
somebody else's product. Either way, your success or
failure will ultimately depend on your ability to market
it. If you don't enjoy sales, you have very little chance
to succeed in business for yourself.
The most prevalent attitude of many
new business owners is that their product, once launched,
will miraculously sell itself. After all, the product
is awesome and everybody will absolutely, positively
want one. People should be lining up to buy it, right?
Here is another truth about sales. It
will take 5-7 sales attempts to close 80% of your sales.
Yes, you read that correctly. That's 5-7 attempts before
people will say "Yes, I want to buy your product."
Running an advertisement one-time or making a sales
pitch to a potential customer once in a while does not
qualify as effort. Hearing that first "no"
and subsequently giving up means the demise of your
business and gives someone else an opportunity to turn
that NO into a YES.
What most people don't realize or fail
to accept is that it may take weeks, months or even
years to get a product to sell according to your expectations.
You may have to frequently change your sales pitch,
web site, advertisement or even the product until you
get it right. This dedication and determination is what
separates the very few successful business owners from
the many "wannabes" and fly-by-night hopefuls.
The bottom line is that to be successful
in ANY business you will need talent and the ability
to sell, sell, sell.
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