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How
To Lead With Your Product
You
have seen the ads: “Join now and you will make
over $5,000 per month with virtually no work” or
“We will build your down line for you”. Or
have you heard this one: “Six figure network marketing
expert will teach you how to earn a six figure income
in XYZ Company.”
Each
of these ads is promoting a business opportunity. The
opportunity is the main theme of the ad. The product,
if mentioned at all, is a secondary concern.
Ads
that stress products are completely different. They
tell you of the benefits of a product or service, stressing
how using the product or service can change your life.
Often the opportunity is not even mentioned in the ad.
What
do you do when you tell someone about your networking
business? Do you tell them how much you are making,
or perhaps how much the golden diamond above you is
making, or do you tell them about the products and what
they have done for you?
Which
of these two ways you use to approach prospects will
make a tremendous difference in the future results of
your networking business. Those who use the opportunity
approach can build a large organization fairly fast.
Leading with the product or service may take longer.
However, the strength of the organization will be much
stronger by leading with the product.
A
tree that grows very fast has soft wood. It is easy
to damage or destroy. A tree that grows slowly has a
hard wood. It is much harder to damage or destroy a
hard wood tree. Also, the slow growing hard wood tree
will generally live much longer than the fast growing
soft wood tree. Do you want your network organization
to be like the hard wood or the soft wood tree?
When
you lead with your product or service, your prospect
will join based on your personal testimonial. If they
use the product and like it, you then have a strong
member in your organization. They are using the product
and will likely continue to use it for a long time.
Some of them will also participate in the opportunity,
and some will be satisfied just using the products.
Either way, they should be a fairly solid member of
your organization. And they will probably follow your
example and also lead with the product.
When
someone joins your program based on the opportunity,
they immediately have an expectation of what they will
make. Usually that expectation is unreasonably high.
They will also lead with the opportunity and recruit
opportunity seekers.
Most
of those that join based on the opportunity, will become
frustrated after a few months because they are not making
all of the money that they expected. Then they will
hear of a new opportunity and will jump ship. Each time
this happens your organization unravels some. Every
time someone quits, others wonder why and some of them
may also decide to quit. You keep getting holes in your
organization, which results in an unstable organization,
and its gradual collapse. Eventually you will also get
frustrated and quit. In the meantime, the person that
is leading with the product will slowly be building
a strong organization.
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