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Network
Marketing Do's and Don'ts
Why did you become a network
marketer? Most people immediately respond, “for
the money!” However, this is not the real reason.
No one subjects them to the hard work
of building a business just for little pieces of paper
with the faces of dead presidents. The truth is you
work in order to obtain what those little pieces of
paper can bring you.
The first thing you need to do is to
find the reason WHY you are a network marketer. Is it
the freedom to choose whatever you want to do whenever
you want to do it? Maybe you are looking for a different
lifestyle. If there is one thing that is critical to
your network marketing success, this is it. If you don’t
have a reason, there is no motivation to succeed.
A network marketing business is a teaching
and coaching business. If you don’t like interaction
with other people, a network marketing business probably
is not for you. There’s a concept that most network
marketers just can’t seem to get a handle on. You
do not sponsor “reps,” you sponsor “people!”
If you have to find a reason why you
are building your business, then doesn’t it stand
to reason that other people will have to do the same
thing? If that’s the case, then why is it that
network marketers continually focus on how much money
your prospect can earn?
There’s no way you are going to
convince “Joe Sixpack,” to get out of his
Lazyboy recliner unless you find out what his motivation
is. Most network marketers literally pound in the amount
of money Joe can earn. They bombard him with message
after message about how “Successful Sam” has
just purchased his 10th Porsche, refurnished his 25,000
square foot cottage and promise Joe that he can do the
same!
Just how realistic is this approach?
Joe isn’t stupid. He works long, hard hours at
his job in order to provide for his family and truly
believes that the best thing he can hope for is saving
enough money by summer to pay for a camping trip. Then
here you come, promising Joe that he can have everything
that Sam has and he can have it if he will just sign
that piece of paper making you his sponsor!
You will probably sponsor a few people
that way, but if you are in business for the long haul
you need to change your approach and do it fast.
The proper approach is so simple, but
in your rush to sponsor another “rep” instead
of helping another person, all too often you talk yourself
into and straight out of sponsoring the Joes of the
world.
God gave you two ears and one mouth
and he did it for a reason. We are supposed to “listen”
twice as much as we “speak.”
Instead of pouncing on Joe with the
latest and greatest network marketing program of all
time, find out what Joe wants and needs. Ask him questions,
lots of questions. In fact, in your first meeting with
Joe, don’t even mention your business! Yes, that’s
what I said. Don’t even bring it up. Remove yourself
from the super duper network marketing persona and spend
time making a new friend.
Follow these recommendations and you
are set to grow your business exponentially.
1howto.com
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