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How To Research Information To Develop Your Unique Content
We
live in a sea of information. And information overload
is an increasingly common complaint. Part of the complaint
arises because we get hit with different headlines that
point to the same content. So we waste time on things
that have no added value. Bummer.
When
you email your list or put up content on your site,
and assuming you want to generate loyalty, it's necessary
that you have content others haven't seen a dozen times
elsewhere.
If
this makes sense to you, here are some ideas you can
use to EASILY generate fresh content with a minimal
amount of time and effort.
First
of all, think about a subject in which you are interested.
Let's say it's horticulture. Now if you're not aware
of it, let me put you in the picture. Most people do
web searches from Google's home page and stop there.
Not at all creative. Not at all digging for information
from which to develop original content.
So
let's go exploring...
1
- Google has lots of tools besides just web searches.
They let you check the news. (http://news.google.com)
As of this writing, there are 1,680 news items listed
by Google on the word horticulture. Bet you could easily
do a summary of some of these articles and create your
own content. But let's not stop there.
2
- Google also has "groups." (http://groups.google.com/)
These are folks who like to discuss *your* subject.
So now you can go even farther. Look up horticulture
in their groups. Now this information is potentially
gold. Why? Because you can see what it is about horticulture
that lots of folks are interested in.
Think
you might be able to do a little research and come up
with a free or even a for-profit report that gives them
what they want?
Check
out Google's other tools, too. You can even get research
info from universities through Google. Start here: http://www.google.com/intl/en/options/
3
- Next method: Do this search (keeping in the punctuation
as written):
+horticulture
+free +filetype:pdf
As
of this writing, Google shows 196,000 hits for this
query. What you get here are free downloads in pdf format
about your subject.
Now
you can't simply copy and use it as your own information.
You have to create your writing in your own words. But
there's no law that says you can't summarize what you
find in other people's works. To make the point, you
could even call your work something like: "Survey
Report: Latest from the Horticulture Front!"
4
- Go to Alexa.com. Do a search on your subject, in this
example, horticulture. It provides the exact same results
as Google because it's powered by Google. So why bother,
right? Wrong. Because Alexa *does* provide value added
information.
When
you do the search, you don't want to click the link
that takes you to the listed site. Instead you want
to follow the link that says "Site info."
When you do this, you'll find a section called: "People
who visit this page also visit." This can be very
valuable because it potentially shows *what the marketplace
is interested in.* This can enable you to tailor your
information product to what people want.
These
are just some of the easy ways to branch out your explorations
and find gold to weave into golden braids.
Golden
searching... :)
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