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How To Sell: Follow Up After a Presentation
In
this day and age, it's simply not enough to call on
someone and make a presentation. If you don't follow
up at least 7 times, you are wasting your time, as well
as theirs. The more time you put into getting to know
your potential customers, the better your relationship
will be.
Because of that, you need to follow up after a presentation,
at least 7 times, and sometimes longer. Here you'll
find some creative ideas to follow up that will be sure
to impress anyone.
1.
Your first follow up should be a hand written note,
thanking them for their time. Use a nice card, embossed
with your logo, if you want, or just a simple "Thank
You" card available anywhere.
2.
Second, find some "Cheese Straws" at a specialty
store, and send it with a note saying: "Grasping
at straws to find the perfect solution to...(include
a problem you can solve for them)? We can help! This
is not only a cleverly worded reminder of your presentation,
but something for them to taste and remember you by.
3.
Rolodex cards are excellent reminders: include a note
that says: "We are always at your fingertips when
you need us!" Make sure your rolodex card has the
little tab at the top with either your name, or the
biggest benefit of using your services: this will make
it stand out from the others cards in the file.
4.
Next, send a bag of popcorn with a note saying: "Just
popping in to remind you that we can.... " (mention
one of the benefits of using your services or products).
5.
A coffee mug imprinted with your logo, and filled with
some coffee packets and even a cookie could be next:
this will remind them of your visit every time they
enjoy their coffee.
6.
A seed packet with this message: "We would love
to help you grow your business" is another original
idea that will leave a great impression.
7.
Chocolate business cards will be a tasty reminder of
your services. This one may be a little more expensive,
but well worth the cost. You'll need to pay for a plate
with your logo, but it's a one time cost that will pay
you many times over. The chocolate business cards are
a great conversation starter, and something that will
separate you from your competition.
These
are just a few ideas: there are many more ways to keep
your name in front of your potential clientele.
And
to keep track of what you did, create a folder for each
presentation and set up your follow-ups before you even
go to your presentation.
You
are now on your way to success: good luck with your
next presentation!
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