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How To Get Visitors Who Come Back Time and Time Again
on your Web Site: The Three Great Steps
Article marketing seems
to be the latest rage and with good reason. It's by
far the best free method of promoting your business
and increasing your sales and opt in subscribers.
By submitting your articles to article
directories, article announcement lists, and ezine publishers,
you accomplish several things.
First, you establish yourself as an
expert in your field. Readers are more likely to listen
to you if they feel you know what you are talking about.
Second, by attaching a resource box
to your article, you are giving the reader a link to
your website. If the reader is impressed with your knowledge,
they will likely click on your link to see what it is
that you are offering.
Third, you increase your search engine
page rank by providing a non-reciprocal link to your
website. Search engines seem to give extra weight to
non-reciprocal links in their page rankings.
But many marketers are not comfortable
writing their own articles. They just do not know how
to put their thoughts into words. Or worse yet, they
do not have any thoughts worth printing.
That is why private label articles are
in such high demand these days. There are several of
these services available and more seem to be popping
up every day.
Therein lies the problem. Depending
on how these articles are used, the results can be good,
bad, or downright ugly.
The Good: As stated previously, private
label articles, when used correctly, can give the non-writer
a big advantage over other marketers. They can increase
your traffic, sales, and opt in subscribers. That is
good.
The Bad: A common mistake made by marketers
using private label articles is getting lazy. They simply
copy and paste the article and submit it, as is, with
no personalization.
At the very least, you should change
the title. Most article directories require that your
article be approved before they are posted. But do you
really think they read every article that comes in?
Not likely.
They get dozens, even hundreds of submissions
every day, so it's unlikely that your article will actually
be read.
But most directory software will automatically
search their database for duplicate titles. If the title
of your article matches one in their database, yours
will be rejected.
So do yourself a favor and at the very
least, change the title. It might also be a good idea
to change the wording in the first paragraph.
The Ugly: Many marketers load so many
links in their article that it becomes one long ad.
This will not only get you rejected, but eventually
banned if you do it often enough.
A good article contains useful information
to the reader whether they buy your products or not.
Give them good content and you will increase the chances
that they will click your link in the resource box.
Private label articles are a great tool,
but do not get lazy!
1howto.com
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