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How to Use A Blog for your Business
If you haven't jumped on the blogging
bandwagon yet you've been missing out on one of the
cheapest and smartest marketing tools available. Creating
a blog is easy and profitable - so make yours today!
So you've heard that having a blog is a good idea for
your business, but are you sure WHY it's important?
Understanding how blogs operate and how to use them
for your business will give you great payoffs for your
investment of time and energy. Not using your blog effectively
will simply waste this fantastic resource.
WHY SHOULD I 'BLOG FOR BUSINESS'?
Blogs are a great method for giving
your business credibility. Whether you post about industry
news, recommend links to related topics or post valuable
inside information or experiences, your audience will
view you not only as a commercial venue but as a business
interested in its community.
You can also use your blog to build
traffic to your commercial site and to build a list
of interested prospects. All of these issues are solid
tools for marketing your product or service online.
WHY BLOGGING IS GREAT FOR CUSTOMERS
Blogs are not viewed the same as a typical
website or sales page. The postings are often less formal
or are presenting readers with interesting tidbits that
entertain or inform about your topic or industry. Regular
postings that draw the attention of your target market
will build interest in your product and establish you
as an 'expert' as well as create a good relationship
with your prospects.
Since you can offer subscriptions to
your blog through services like Bloglet.com, your prospects
can easily receive notice of your recent postings right
in their email inbox. By regularly posting relevant
information your prospects will look to you first when
needing the service or product you provide.
Since many blogs offer readers the ability
to post comments you immediately provide an opportunity
for feedback or questions. This can clue you in to what
your market needs or thinks, which can quickly be responded
to in your next post.
BLOGGING FOR TRAFFIC
There are several methods of traffic
buildings with blogs. One method is through the blog
provider. Often the provider offers readers the option
of searching for blogs with a word or phrase. Using
that phrase in your blog or title will bring interested
visitors.
The other method is through search engines.
Search engines love fresh content and blogs make this
easy. Simply 'ping' your blog to other media (this announces
your update) and the search engines will pick it up.
Using commonly searched words and phrases may give you
the top ranking you were looking for. You can also link
to your business website with the phrase and increase
traffic directly to your sales page.
Finally, you can add an RSS feature
to your blog. RSS (Really Simple Syndication) allows
other websites to run the content from your blog. Every
time you make a post the information will be automatically
updated on sites featuring your RSS. This is attractive
to sites with topics related to yours since they will
benefit from the fresh content and you will benefit
from the exposure.
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