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Common Mistakes Made by Affiliate Marketers
Having an Internet business,
which earns you money on auto-pilot is very exciting.
Although it's easy to make money with affiliate marketing,
only a very small percentage of affiliates make a lot
of money.
By following the advice in this article,
not only will you avoid the common mistakes most affiliate
marketers make, but you will also learn how to select
programs that make you residual income for many months.
With affiliate marketing a vendor pays
people (affiliates) a certain percentage of the sale
price for merchandise sold. It's a win-win situation
because the affiliate simply refers people to a website
and does not have to worry about fulfillment, and the
vendor gets people to advertise for them and only has
to pay them after they make a sale.
Here are some common mistakes most affiliate
marketers make, and why you should avoid them:
1. Sending people directly to an affiliate's
website.
You spend so much energy, time and money
to advertise. When you send people directly to a vendor's
website you only have one chance to get the sale. If
they don't buy they are gone. The best way to do this
is to send people to an opting page, where you give
them something of value for free, in exchange for their
email address. That way you can follow up with them
at a later date and have the opportunity to sell them
other products.
2. Creating a website with a gazillion
affiliate links, tons of flashy banners and all the
colors of the rainbow.
You don't want to overwhelm people because
when that happens they are gone. Instead, offer an honest
review of a product, pre-selling readers on its benefits,
and on how it will help them.
3. Falling victim of affiliate commission
theft.
Yes, commission theft is a very big
problem. While, you cannot eliminate it completely,
there are some steps you can take, to minimize it dramatically.
Two methods you can use are cloaking and redirecting,
instead of having the affiliate url in the form: http://www.vendorswebsite.com/?id=imakemoneyoffofyou
It takes the same effort to refer a
sale for a one-time purchase product than it takes to
refer one for a residual payment product. Therefore,
it makes good business sense to try and market affiliate
programs with recurring commissions.
In choosing residual payment affiliate
programs, you should consider the stickiness of the
services you are promoting.
For example, you refer a sale for a
membership website which only offers resale rights to
products, and nothing else to keep the customer from
canceling. People can join, download all the products
and then cancel within the same month.
On the other hand, consider referring
a sale for web hosting or for an autoresponder service.
These services will be essential for the customer's
business, and he/she is therefore not likely to cancel
for a very long time or until they give up their online
ventures completely.
In conclusion, you should try and avoid
the common mistakes that affiliate marketers make by
sending your customers to an opt-in list first, pre-selling
them to the product's benefits, and by avoiding affiliate
commission theft. In addition, you should be going after
programs with residual commissions but be sure to always
evaluate the stickiness of the product you are recommending.
To be able to do that, the best way is to try the product
yourself first.
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