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How
to Make Your eZine Work for You Long After It's Published
If you publish an
email newsletter, do you convert the issues to HTML
and archive them on your website? If you haven't been
doing so, you should start now, today.
"But the free mailing service I
use already archives them." you say.
That's great! That means the search
engines will find that many more links to your site
online. But it is worth the effort to put them on your
website also. You can do it simply and quickly.
First, here are three good reasons why
you should take the time out of your busy schedule:
1) It shows your subscribers and potential
subscribers that your newsletter is a vital part of
your service to them. Isn't it worth preserving for
posterity?
2) Your newsletter will contain many
keywords -- those subjects for which people and consequently
search engines often search. If you submit them to the
search engines, they'll draw traffic to your website.
You can create an index page for them and put them all
in their own directory, or even put them on their own
domain, and submit it to the search engines and directories
as a stand-alone online business resource.
3) Advertisers love the fact that their
ads will live on. Statistics show that website visitors
read archived newsletters fairly regularly. That is
especially true if you add a search function to your
site so that your archives may be searched by subject.
Here's how to do it:
It should take you at the most about
15 minutes to convert your newsletter from text to HTML.
Most of that time is spent in coding the many URLs to
make them clickable.
There are many text editing software
programs that will convert text to HTML quickly. Some
HTML editing software programs will do it also, with
a single copy/paste action. One great and free text
editor is NoteTab Light. If you don't have it, you are
missing a great resource. It works with text and HTML
both, does almost everything but slice bread, and it's
free! No ads and no nags. (There is a low-priced Pro
version that does even more!) Here's where to get it:
www.notetab.com
We'll use NoteTab Light for our illustration.
Got it installed now? Okay, open up your newsletter
in NoteTab Light.
On the toolbar at the top, click on
"Modify."
On the drop-down menu, choose "Document
to HTML," and on the menu that pops out, choose
"With Paragraph Tags."
Save the resulting document with a .htm
or .html extension. If you want the page width to conform
to the reader's web browser size, click search and remove
all the BREAK tags. Add a title, meta tag description
and keywords, and upload it.
Now you have a resource for your visitors
and a draw for the search engines, and all for only
a few minutes' work. Stick some Google Adsense or your
own ads on the page, and you also have a money maker!
1howto.com
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