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How to Use Keywords and Keyword Phrases Effectively
For best search engine optimization,
you must use your keywords and keywords phrases effectively.
For optimal effectiveness, use different keywords and/or
keyword phrases on each page of your website. Optimize
each page for those keywords and/or keyword phrases
that are relevant to the content of that particular
page.
Title Tag
-Use keywords and/or keyword phrases
as a descriptive title for each page.
-Use your most relevant keywords and/or keyword phrases
in your home page title.
-To be the most effective, title tags should contain
only keywords and/or keyword phrases.
-Repeat the keywords and/or keyword phrases 2-3 times
but make sure that the title makes sense. An example
for this page would be: Keyword Usage, Using Keywords
and Keyword Phrases Effectively.
Meta Tag Keywords
-Place all relevant keywords and keyword
phrases in your meta tag....
-If possible, avoid using single keywords as they may
be too competitive. Use keyword phrases instead.
-Don't repeat your keywords more than 2-3 times to avoid
offending some search engines.
-Separate keywords and keyword phrases with commas or
spaces, not both. Example: keyword,keyword phrase,keyword
or keyword keyword phrase keyword.
-Use common misspellings or miss keyings. Ex: keywrod
or keywird.
-Use different forms of keywords whenever possible.
Ex: web site and website.
-Use singular and plural versions of keywords. Ex: website
and websites.
-Use upper and lower case. Ex: Website and website
Meta Tag description
-Use your keywords and keyword phrases
in your meta tag description.... .
-Repeat your most important keywords and/or keyword
phrases a minimum of 2-3 times.
-The total length of your description tag should be
no more than 20-25 words.
-Your description should make sense as this is what
often shows up in the search engine results page. This
is your opportunity to persuade users to click through
to your site so be sure your description is enticing
and contains keywords and/or keyword phrases that will
attract visitors.
Content
-Many search engines concentrate on
the first 250 words of your text when looking for keyword
relevancy and density so concentrate your keywords and/or
keyword phrases there.
-Strive for 5-7% keyword density (5-7 keywords and/or
keyword phrases per 100 words of text). If your keyword
density is much higher than this, your copy may not
make sense AND the search engines may consider it keyword
spamming.
-Use your most important keywords and/or keyword phrases
throughout your copy but without sounding repetitious.
-Use your most important keywords and/or keyword phrases
in your H1 tag. To give more weight to your H1 tag,
use only one H1 tag in your copy. (Your H1 tag should
contain your most important statement so you shouldn't
need to use more than one H1 tag.)
-Use keywords and/or keyword phrases in your image ALT
tags. For example your logo ALT tag should say something
such as: ALT="keyword logo image".
META tags are not as important as they
once were as most search engines are now searching your
copy when looking for keywords and/or keyword phrases.
Therefore, it's become increasingly important to have
the first 250 words of your copy be keyword rich.
Sometimes, it may be better to write
your content first, then choose your keywords and/or
keyword phrases from the content. Rewrite your content
as needed, adding keywords and/or keyword phrases that
pertain to the theme of the content. In this way, you've
chosen keywords and/or keyword phrases that are relevant
to your content, instead of trying to write content
to fit your keywords and/or keyword phrases.
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