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How
To Use Viral Marketing for your Business
Viral
Marketing is all about giving away your own free product
or service along with your ad copy (contact information,
link, email, etc.). In turn, recipients of your free
product are allowed to pass it along to their own clients,
prospects, visitors and others as a freebie. This is
a quick way to multiple your marketing at no extra expense
and without extra effort on your part.
Here
are some popular viral marketing techniques to follow:
1.
Ebooks – Share your no cost ebook with your website
visitors. Include a nice full-color ad for your most
popular product line with links to your website and
email. Tell recipients to share copies of the ebook
with their own site visitors and other contacts.
2.
Software - Share a trial or “lite” version
of your software with your website visitors as a freebie.
Don’t forget to include that ad for your most popular
product line with links to your website and email. And
tell recipients to share copies of the software with
their own site visitors and other contacts. For help
creating software, hire help from online bid sites like
Elance.com.
3.
Web Host – Offer to host small business web sites
on your server at no charge. In exchange, place your
own banner ad at the top of the site for viral marketing.
You can setup a fold for their site and they can choose
their own domain name and have it redirected to that
folder.
4.
Templates – Design your own website or other templates,
include your own marketing information on them and give
them away as free downloads or as an electronic package.
Grant permission for recipients to pass them along.
5.
Articles – Write articles about your industry.
Include your website and contact information in the
byline and grant permission for others to publish as
long as they keep the byline in tact. Then people can
use your contact on websites, in ezines, newsletters
and other places where once again, viral marketing will
speed the spread of information about your business.
6.
Discussion Board - Set up a Discussion Board on your
website with your banner ad attached at the top. And
invite others to link to it and use it for their own
sites.
In
summary, by using viral marketing strategies, you can
reach out all over the Internet with much less effort.
See which methods work best for you and repeat them
as often as needed.
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