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How to Target Your Internet Advertising
So
you got your website up and running. You hired an excellent
web designer to craft a perfect home page and satellite
pages that will really draw in the visitors and inspire
them to buy. You have a beautiful catalog of products
with detailed descriptions. You have a section dedicated
to the services you provide with praises from past customers.
And you have the best online shopping cart service out
there so that you customers can buy from you with no
hassles and next day shipping. That's great! Now where
are your customers?
Driving
traffic to your website is a much discussed and much
misunderstood venture. There are a million theories
out there that claim to drive tons of new visitors to
your site daily. There are services that say they will
increase your traffic by an enormous percentage if you
will only pay them their small fee over a period of
fifty years. There are so-called experts who will place
your pages on all the best search engines on the net.
They claim that with this kind of blanket exposure,
your traffic numbers will explode within days.
But
the only sure-fire way to draw productive traffic to
your website is through targeted marketing. The important
word to notice here is "productive." You can
draw hundreds of thousands of visitors to your site
every year by hosting a giveaway of some kind. Services
that search the internet for freebies will have people
clicking a link to your site like crazy. But these people
are not there to buy anything from you ... quite the
opposite. They are empty clicks. There is nothing productive
about this kind of traffic. People looking for free
stuff will rarely make you any kind of money. And that's
what you're after, right?
So
target your marketing to the people who really want
to buy what you have to offer. How? Start by trying
these basic steps...
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Hire an experienced copywriter. The copy that is on
your site makes a world of difference in the sales you
garner from the internet. Most important to targeted
marketing are the keywords found in your title and the
metatags in the website's code. An experienced copywriter
will know how to determine the most effective keywords
and place them strategically in your site's copy. If
you cannot afford a copywriter, do some research and
talk to your web designer about inserting metatags.
*
You can enroll in pay per click search engines. Obviously,
google.com is one of these, but most of the most popular
keywords are already taken. If you can think of some
original phrases that people use to search for your
products or services, you can post your ad next to the
text that comes up when people search for that phrase.
Every time someone clicks on your ad to go to your site,
you pay google.com a nominal fee.
*
Submit articles to free ezine sites. This is especially
helpful if you are a service provider. You can write,
or hire someone to write, an article for you about your
area of expertise. Give some free tips, offer your experience,
and be accessible in the text. Then at the bottom of
the article, you get a link to your website advertising
your services. Every time someone publishes your article
in their ezine or newsletter, they must use your web
address at the bottom.
These
are just a few of the many ways to ensure you get "productive"
traffic. Empty clicks are just that ... empty... and
your wallet will stay that way, too!
1howto.com
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