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Using Remote Site Syndication (RSS) to Make Money
You may already know
that RSS stands for Remote Site Syndication, but what
does that really mean to you and more importantly, how
can you use RSS to help you make more money?
Simply put, RSS feeds are written in
XML, a special mark up language much like html. That
means that they have mechanisms included that identify
structures in a document. The structures define the
content and how that content will be displayed within
that document. RSS is what makes big news websites possible:
RSS files are used to create a data feed which will
deliver headlines, links or virtually any other piece
of information to a channel viewer application, commonly
called a news reader.
These readers are subscribed to certain
RSS feeds and constantly monitor them, alerting the
user when every any new information has been added to
the feed. So, how can you use this to your advantage
as an internet marketer? Here are the most popular ways
to integrate RSS feeds into your marketing effort: you
can use RSS to replace any email marketing you are currently
doing, take advantage of RSS feeds to drive traffic
to your blog or sales site or create your own RSS feed
so your messages and information show up on thousands
of websites, blogs and desktops online.
Although many marketing gurus will claim
that email marketing isn't dead, with the advent of
increasing spam complaints and filters coupled with
the threat of viruses originating from an email, more
and more people are leery of even opening your email.
So even if you have a large email list, the likelihood
of your emails being opened is becoming increasingly
slim.
With RSS, your messages won't ever get
filtered and have a much higher chance of actually being
read vs. a typical email. And your marketing results
can only be better when people actually read your message.
You can even incorporate autoresponders in conjunction
with RSS.
Including RSS feeds on your content
site or blog allows you to add fully dynamic theme-related
content to your web pages making your site or blog very
popular with the search engines. The constantly updated
content is exactly what the search engines crave and
helps increase your search engine ranking, driving more
traffic to your page.
Probably the best way to use RSS to
help your online marketing efforts is to create your
own RSS feed. This way your information will be published
on any website that is using the RSS feed you are supplying
that information to. There's even automated software
to submit your RSS feeds to the various directories
that supply the feeds to marketers using them as described
above.
RSS is still a relatively unknown method
of driving traffic to websites, but is becoming more
popular every day. As an internet marketer, this is
a great opportunity to take advantage of this new technology
before the rest of the online gurus jump on the bandwagon.
1howto.com
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