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How To Develop Lasting Customer Loyalty
Do you have trouble making money
in your business? Do you not seem to be able to get
people to buy from you? And the few who do...do they
rarely if ever make a repeat sale...much less demonstrate
any deep loyalty to your business?
You've heard the business slang flying around the internet.
You know, words like 'CRM' (Customer Relationship Management)
that we're supposed to spend thousands of dollars on
to learn how to develop wonderful customer loyalty...deepen
trust...to get repeat business.
And yes...it is true. All of those things
are important. But it is so easy to get caught up in
the details that we often lose sight of the 'BIG' picture.
We swallow the camel while straining at the gnat.
While I believe that CRM and all those
other things are very important for running a business,
we just need to use a little common sense. I know...I
know...you're going to tell me that common sense isn't
so common in most businesses this day and age. And you
would be right.
But before I get to the point, let me
try to illustrate what I mean with a short story. Maybe
it will help clarify what I am getting at.
I had an employee I ended up firing
due to some rather 'unloyal' actions on his part. He
soon got a job with one of my competitors...which turned
out to be a really beneficial thing for me as he kept
me up-to-date on what was going on over there.
He lives just a few houses down the
street from me and would come by every once in while
to say 'hey' and shoot the breeze. Once he came by and
told me about this big seminar that he was going to
be attending.
His boss was paying for his 'ridiculously'
priced ticket to some 'CRM' seminar. The idea was that
they wanted everyone in the company to learn how to
manage their customers. Right?
So anyway, after all is said and done,
I asked him how it went. He said it went great. But
the only problem they were having was that his boss
wouldn't implement any of things they had learned there.
Listen! They had spent a lot of money
to send the whole staff to this fantastic (expensive)
seminar, but then wouldn't let the employees put anything
they learned into practice. Can anyone say 'common sense'?
Sometimes, we (yes, I am included here)
get so bogged down with all of the little things we
need to do that we lose our focus. If you want to 'manage
your customer relationships' just keep it simple.
Think 'Golden Rule' simple.
"Do unto others as you would have
them do unto you!"
Can you imagine how loyal your customers
and clients would be if you treated them like you would
want to be treated all of the time?
Uh huh!
So, take a few moments to sit down and
imagine yourself walking into your business. How would
you most likely be treated vs. the way you would want
to be treated?
Think about ways to wow your customers
and give them more than they bargained for. Do you really
want loyal customers or not? You say you do...but your
actions don't show it now. Do they?
So, simplify your life of all that 'fancy
CRM' stuff you deal with...and get into your customer's
shoes. Give them the experience of a lifetime. They
will give you the lifetime of loyalty you seek in return.
1howto.com
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