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How
to Make A Great Flyer for Marketing Online and Off
Flyers
are a good standby tool for marketing both online and
off. And there’s no need to be a genius to create
a great one, either. Here are some basic guidelines
to design your own flyers.
1. MICROSOFT WORD – Begin with
a basic software program like Microsoft Word or Publisher.
Open up the program, then look under “File”
then “New” to see if there are already existing
flyer wizards for documents or templates. If so, start
there and adjust one to suit your needs.
2. COLOR – First take a look at
your project budget. Is there room for full-color printing
of hard copies to distribute? If not, don’t worry.
Regular black ink on colored paper produces nice looking,
professional flyers. Coordinate the paper color with
a theme for the month, like green paper for St. Patrick’s
Day or red or blue for the 4th of July.
3. TEXT / FONT – Don’t have
too many different fonts, text sizes and styles in one
document. Just choose a couple of complimentary fonts
and sizes. For ideas on which to use, start a collection
of flyers that are stuck on your door, around your mailbox
and placed on your car’s windshield. Search your
favorite industry web sites for ideas, too, by looking
at their online documents for downloading. Print them
out and check to see what you link and don’t like
about them.
4. PULL TABS – Add pull tabs to
the bottom, so that if the flyer is placed on a bulletin
board, passersby can pull off a tab and take the info
home with them. Check the Help menu for directions.
Basically you add a wide text box along the bottom portion
of the flyer. Then you insert one row of columns. Click
on the first column and write what you want to say –
not much fits here so take care! Maybe use your URL
or website address and phone number. The text will run
horizontally like normal, reading from left to right.
So what you do is highlight it and click on “Format”
from the top menu, then “Text Direction” do
make it run vertical and fit in your tabs. Do the same
for each tab.
When you’re finished, make print
flyers for local distribution. And turn the document
into an Adobe .pdf file to distribute online. Upload
it and include links to it in your emails and forum
posts. Attach the pdf to emails when you know recipients
accept attachments and can take a look, too. Reach out
online and off with great looking flyers and grow your
business one step further!
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