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Fundraiser Marketing
Helping others is very
rewarding for you, your business and your workers, associates
and clients, as you see those you help reap benefits
while earning some recognition for your company efforts
in the process. Plus check out the words from inspirational
pro Zig Ziglar, “If you help enough people get
what they want, you will get what you want.” Here
are tips to help with your own fundraiser marketing
campaigns.
1. FLYERS – Create flyers for bulletin
boards of the organization involved in the fundraising
and for local area stores, shopping centers, community
centers and other places. On the flyer, make sure to
include complete contact information with your website,
email address and a phone number. To save on full color
printing, print with standard black ink on colored paper.
Along the bottom of the flyer, have
tear out tabs with your website link and phone number
on them so that people can tear them and off and take
them home. Tip: pull off the first tab to get the motion
in action. Otherwise, passers-by will think your flyer
is too pretty to tear and won’t take any strips
home for following up.
2. COORDINATE – Make sure the group
or organization you are helping takes part, too. Have
them cross promote, linking your fundraiser web page
to their own website. Create a special email message
for them to send to co-workers, their own clients and
other contacts. And help by submitting a newsletter
article about the fundraiser to their company newsletter.
Speak often with the person coordinating the fundraiser
within the organization to develop and follow through
with your joint marketing plans.
2. PRESS RELEASE - Announce your fundraiser
to local media; print, radio and television. Have digital
photos on hand to supplement and plenty of information
for follow up in a media kit – online is great
for quick reference and handy downloads. Include a link
to your media kit in your press release. It helps to
have someone available for speaking opportunities. Radio
and television hosts may want to interview someone about
the event. If you have an open house or kick-off event,
invite the media, too. Have media kits on hand to distribute
(in print and on CDs, if possible).
So reach out and help others with fundraiser
marketing. Helping others is a great way to help yourself,
in the process. And do remember to include your website
and email address on all of your marketing tools.
1howto.com
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