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How to Get More Customers Thanks to Offline Marketing
Sooner or later, at
some point in the business development cycle, every
business owner asks themselves the following question:
How can I attract more customers who will spend more
money and bring me more profits?
A perfectly reasonable
question unless you are in business only to give away
your product or service. Most business owners are not
in business just to provide charity and they need some
way to attract more customers who will spend more money.
The official name for getting
customers is - customer acquisition - and it is the
first system any business owner should put into place.
Buying office furniture, designing business cards, applying
for licenses, purchasing computer systems -- none of
these counts more in a business than customer acquisition.
To make a profit and stay in business, every business
owner needs a reliable way to get more customers.
Hands down, the very best way to acquire
more customers is through a direct response marketing
system. This simply means that whatever method a business
owner chooses to prospect for new customers should have
a built-in way of tracking response so the owner knows
where the customer came from. And here is the secret
to attracting more customers to your business.
You must tell your potential customers
where they can find you AND give them a compelling reason
for doing business with you.
This actually is the secret behind all
marketing. All marketing practices can be boiled down
to this one thought. Tell your potential customers where
they can find you and why they should do business with
you. It sounds so simple when you think about it, but
this is one of the major stumbling blocks to a successful
business. The owner thinks potential customers will
spend time and energy searching out a company to do
business with.
Wrong, wrong, wrong.
Most potential customers will shop only
at places they already know. Stop and really think about
this for a minute. Most potential customers will only
shop at places they already know -- AND they need a
good reason to do business with you. If they do not
know how to find you, they will not be coming to buy
from you. You must find a way to tell potential customers
where your business can be found.
Here are 5 simple ways to do just
that:
1. Send everyone in your zip code a
postcard announcing a sale at your place of business.
AND have them bring in the postcard to receive the discounted
price.
2. Distribute a press release detailing
the latest breakthrough in your business field, available
only at your place of business. AND include a special
telephone number for customers to call for more information.
3. Give a speech at the Chamber of Commerce.
AND hand out problem solving brochures with your address,
phone number and a special code number for customers
to use to get a discount.
4. Take out a yellow pages ad. AND include
a discount offer in the ad.
5. Become the local expert in your business
field by being interviewed on the radio. AND include
a special phone number for customers to call during
the broadcast to get more information.
Many business owners regard marketing
only as a necessary evil. They would rather concentrate
on their core business activities. But when they use
these simple methods to harness the powerful secret
to getting more customers, they can eliminate the pain
of marketing. Then their businesses will be truly successful
in bringing in more customers, more money and more profits.
1howto.com
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