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Make Your Ad Copy More Effective
Telling a story or sharing
product and service information is fine in an ad. But
the bottom line is that you want to close a sale. The
difference in ad copy doesn’t have to be earth
shattering. It can be very slight, in fact. Here are
ways to make your ad a little more effective come closing
time.
1. TESTS – Make public knowledge
the results of your product and service testing. Share
how your items stand up against the competition; how
durable they are, how safe. Discuss the quality and
unique features. Let people know “why” they
should choose your items. And present the material in
a professional way with statistics, graphs, before and
after photos or other graphic images and a well-written
report or case study documented.
2. YOU – While you’re at it,
let them know why they should choose you! Don’t
hide behind a P.O. Box and Yahoo email address. Add
your background information, a nice executive resume,
testimonials from clients, work samples, community involvement
projects, industry awards, educational courses you continue
to take for self improvement, workshops and seminars
you attend, etc. let people know who you are. Add a
nice, professional photograph of yourself, too, if you
like.
3. CHARITY – Tie in a percentage
of your sales with one of your favorite charities. And
make mention of this in your ad copy. This is a win-win
strategy because your company gives back to society
plus your clients read about it; it improves your image
in their eyes and shares your concerns. And they give,
too. Everyone helps each other.
4. GUARANTEE – Include a good,
solid guarantee in your offer. For examples, look at
the last thing you purchased and check out the guarantee.
In a nutshell, make it a lifetime offer and / or give
them back MORE than they gave you.
5. PS – Since most people look
for this feature, add it! Say something in your P.S.
– like give them a Bonus offer if they reply by
a certain deadline. Or focus on your best reason why
the reader should buy – and NOW.
6. CONTACT – Do include complete
contact information – that works! Test any email
addresses and telephone numbers before going to press
So next time you need to ace your ad
copy, go back over what you wrote and tweak it here
and there for improvements. Better yet, have a contest
and invite your readers to do it for you! How’s
that for a win-win solution?!
1howto.com
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