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Offline Advertising Tips
Many people jump into online
business enterprises and neglect real-world or offline
advertising opportunities to grow their operations.
A good mix of offline ads with your online campaign
is good strategic planning. It helps present your message
and even reinforce it for those who have already spotted
your online presence. Plus you can target people who
have Internet access and email capabilities by remembering
to add your URL or web site address and / or your e-mail,
autoresponder or ezine subscription address in all of
your promotions.
To make the most of your offline advertising,
here are a few tips from the pros:
1. COMPUTER RELATED – When placing
print classified or display ads targeting a website,
target magazines that have a computer related section
for your ad, when possible. This will help attract people
with Internet access and email.
2. LISTS – Purchase or rent postal
mailing lists and set up regular direct mail campaigns.
If you make sure the lists include email addresses,
you’ll be able to cross promote via email and know
they probably have Internet access, too, to help draw
them to your site.
3. COMMERCIAL SPOTS – Check into
commercial spots on local cable television. Pricing
ranges vary, and you could get a bargain early morning
spot & catch business people who are early risers.
Target your campaign around shows that feature Internet
use / computers, too, when you can. See about being
in the same spot just before or after a regularly scheduled
program to target the same readers over and over, so
that they’ll commit your site to memory and click
it on.
4. DECKS / MAILERS - Advertise with
other businesses in card decks or direct mail packages.
Check to make sure they are targeted for your audience.
5. EVENT MARKETING – Create a CD-ROM,
disk or DVD about your website, products and services.
And distribute them at trade shows, workshops and other
special events. Note: Have your contact information
and website on the cover in case the items do not function
right when installed.
6. FREEBIES - Give away free pens, pencils,
mouse pads, note pads, yellow stickies, etc. that carry
your website on them and contact information. Put your
advertising on the mouse pads and give them away at
computer or internet events.
So reach out and advertise offline to
compliment your online strategy. And remember to include
your URL or web site address and / or your e-mail, autoresponder
or ezine subscription address in all of your promotions
1howto.com
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