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How to Get More Customers Thanks to Offline Marketing
Many
people jump into online business enterprises and neglect
real-world or offline advertising opportunities to grow
their operations. A good mix of offline ads with your
online campaign is good strategic planning. It helps
present your message and even reinforce it for those
who have already spotted your online presence. Plus
you can target people who have Internet access and email
capabilities by remembering to add your URL or web site
address and / or your e-mail, autoresponder or ezine
subscription address in all of your promotions.
To
make the most of your offline advertising, here are
a few tips from the pros:
1.
COMPUTER RELATED – When placing print classified
or display ads targeting a website, target magazines
that have a computer related section for your ad, when
possible. This will help attract people with Internet
access and email.
2.
LISTS – Purchase or rent postal mailing lists and
set up regular direct mail campaigns. If you make sure
the lists include email addresses, you’ll be able
to cross promote via email and know they probably have
Internet access, too, to help draw them to your site.
3.
COMMERCIAL SPOTS – Check into commercial spots
on local cable television. Pricing ranges vary, and
you could get a bargain early morning spot & catch
business people who are early risers. Target your campaign
around shows that feature Internet use / computers,
too, when you can. See about being in the same spot
just before or after a regularly scheduled program to
target the same readers over and over, so that they’ll
commit your site to memory and click it on.
4.
DECKS / MAILERS - Advertise with other businesses in
card decks or direct mail packages. Check to make sure
they are targeted for your audience.
5.
EVENT MARKETING – Create a CD-ROM, disk or DVD
about your website, products and services. And distribute
them at trade shows, workshops and other special events.
Note: Have your contact information and website on the
cover in case the items do not function right when installed.
6.
FREEBIES - Give away free pens, pencils, mouse pads,
note pads, yellow stickies, etc. that carry your website
on them and contact information. Put your advertising
on the mouse pads and give them away at computer or
internet events.
So
reach out and advertise offline to compliment your online
strategy. And remember to include your URL or web site
address and / or your e-mail, autoresponder or ezine
subscription address in all of your promotions.
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