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How To Use Marketing Offline To Com
pliment Your Online Campaigns
Marketing
offline is a great way to compliment your online campaigns.
It helps target people who otherwise might not spot
your online presence. Plus it helps you target people
who have Internet access and email when you include
your URL or web site address in all of your ads. To
help you make the most of your offline marketing, here
are a few tips from the pros.
1.
INSERTS – Ask for media kits from print publications
that target your industry readers. Find out their rates
for inserts. And have their advertising department help
you create a marketing insert for your products and
services that targets Internet users and includes your
URL and email address. Do include a phone number (toll-free,
if possible) for those who have technical difficulties
or prefer to call.
2.
TEACH - Hold affordable (or free) offline classes at
a local community center or other educational facility.
Share your knowledge in your area of expertise with
attendees. And make sure to distribute handouts with
complete contact information, including your website
and email address.
Be pro-active and post-active by announcing your classes
in a press release to the local media; radio, television,
print publications. And follow up by inviting students
to enter feedback and referrals in your website form
after the class if over. Capture their contact information,
enter it into your database, and follow up regularly
– sending them your ezine and product / service
announcements, both via email and regular postal mail.
3.
ORGANIZATIONS - Target your offline marketing to groups
of people who will actually be interested in your product
or service; i.e. local associations and organizations.
Check your Yellow Pages for groups near you and find
out when their meetings are. Call ahead to make sure
guests are welcome. Then go and network at an easy pace,
not fast. Slowly work your way into the group and make
sure it would be a good fit for you; you’ll want
to give at first, then you’ll receive later on
(maybe after your first year, even).
Gradually
distribute your business cards – with your website
and email address on them. Volunteer to teach about
your area of expertise if the chance arises, of course
distributing your marketing materials with our website
and email address on them, too.
Use
caution, before rushing to join during or after the
first meeting. Take your time to make sure the group
would be a good fit for you and your business operations.
Sometimes group operations are lacking or suffer due
to board member turnover, the economy, new industry
laws, etc. So you might benefit from waiting to join
for several months down the road, or trying a different
group all together.
So
reach out and advertise offline to compliment your online
strategy. And remember to include your website and email
address on all of your marketing tools.
1howto.com
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