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How to Profit From the Single Geatest Keys to Success
Don't forget what may be one of the
single greatest keys to success in your life on and
off of the internet - "Do nothing to interfere
with the subject's willingness or ability to respond."
You are ready to launch your very own internet business.
You have made a commitment to yourself and to those
that depend upon you.
You have prepared yourself for a successful
career on the internet. You have listened to the Gurus.
You have investigated the latest software and tools.
You have selected a reliable host. You have purchased
your own Domain. You have learned that "Content
is King"; the "money is in the list";
and the importance of an optin or "squeeze"
page. You know it is going to be work. Success resides
at the end of a finely crafted keystroke!
Then it happens! You hear the voice
of your former communication professor whispering from
the depths of your subconscious mind: "Do nothing
to interfere with the subject's ability or willingness
to respond." The prof had made a point of stressing
the importance of this key to successful communication.
You begin to engage in an intrapersonal
debate with yourself over how this might apply to online
marketing and website design. As the debate unfolds,
you try to convince yourself that the subconscious voice
you should be listening to was that echoing from a Dyersville,
Iowa cornfield: "If you build it they will come!"
The debate forces you to remember all
of those times that you were online and chose not to
take an action or sent you scurrying to another in a
long list of URLs. You begin to tick off a list of times
when something interfered with your "ability or
willingness to respond."
1. You were unable to read the text
because of the color scheme or font selection. You know
you could adjust your browsers page settings but it
was easier to click on to another website.
2. Despite being referred by "Cody
Moya (a well known internet marketer," you do not
feel comfortable sharing your name, email address, zip
code, and phone number just so you can receive another
free .pdf document or sales pitch for a new piece of
software or ebook. So you click on to another website.
3. You found a promising website but
despite all of your years browsing, you couldn't figure
out how to navigate around the site if your life depended
on it. Fortunately, your life doesn't generally depend
on such minor items. Unfortunately for the website owner,
his or her success and livelihood may very well depend
on such a minor issue.
4. Then there was that one website that
had audio (that you couldn't turn off); video (that
didn't play); and links that were using some new and
improved script or piece of code and you were never
sure what was a link and what wasn't! What happened
to the good old days when links were blue and underlined?
Then it dawns on you that those four
times are a drop in the bucket when you stop to think
of it. They all represent times that your "ability
or willingness to respond" were hindered due to
a seeming lack of consideration for you...the potential
client.
Just like the old Prof had said so many
years ago. I recall him giving the example of writing
your Representative in Washington, D.C. to express yourself
in this "participatory democracy" of ours.
Take a moment to ask yourself a few questions:
1. Do you know who your Representative
is in Washington, D.C.?
2. Do you have letterhead or stationery and an envelope?
3. Do you have postage on hand?
4. Do you know what to say and how to say it?
5. Do you have the time to gather everything together
and mail the letter?
Wouldn't it be a lot easier if someone
else offered to write the letter, pay the postage and
mail it for you? Be honest with yourself. Of course
it would!
If you forget the lessons provided here
for one and all, you can bet that there will be someone
else in this internet marketplace that will take the
time and effort to make it easier for their website
visitors to view, use and join in their web community.
Don't forget what may be one of the
single greatest keys to success in your life on and
off of the internet - "Do nothing to interfere
with the subject's willingness or ability to respond."
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